We should measure success by the number of followers.

• A. True
• B. Partially true
• C. Depends on context
• D. False

Answer: (D)

Measuring success should reflect outcomes, not just audience size. In ministry media, impact comes from how content resonates and leads to real participation and growth, not merely how many people are following. A high follower count doesn’t guarantee engagement, understanding, or action, and can be inflated by inactive accounts or bots. What matters more are meaningful signals like how often people interact with the content (engagement rate), how long they watch or listen, whether they share it, and whether it leads to concrete actions such as attending events, volunteering, donating, or spreading the message. By focusing on these outcomes, you capture alignment with goals, message effectiveness, and real-world impact, which a pure follower tally cannot. So, measuring success by the number of followers alone isn’t a reliable or complete approach.